Maine Tobacco HelpLine

Research also shows that counseling tobacco users improves quit rates, and that tobacco counseling provided over the phone is as effective as counseling provided in person. The Maine Tobacco HelpLine provides tobacco users counseling by phone and when appropriate, provides medication support. Evaluation of the HelpLine has demonstrated that these services are effective. Tobacco users who receive support from the HelpLine are two to three times more likely to successfully quit tobacco long-term than those who try quitting on their own.

The Maine Tobacco HelpLine offers telephonic tobacco treatment services via 1-800-207-1230, 1-800-QUITNOW, or 1-855-DEJELO-YA (Spanish line).  Additionally, the HelpLine provides web-based services, including online enrollment and web coach programming, accessible through

The Maine Tobacco HelpLine offers a variety of programs to meet the needs of Maine residents, who can choose from a variety of digital and phone based programs to meet them where they are in their quitting process. Mainers can choose from the robust integrated phone counseling program or from one of our new standalone digital services.

Tobacco Treatment Specialists provide evidence-based services using the Treating Tobacco Use and Dependence Clinical Practice Guideline (U.S. Public Health Service, 2008). Free Nicotine Replacement Therapy (NRT) is offered to eligible Maine residents, age 18 or older.

FY2019 Maine Tobacco HelpLine Reach Information:

  • Incoming Calls to the Maine Tobacco HelpLine: 10,402
  • Provider Referrals to the Maine Tobacco HelpLine: 6,040
  • Tobacco Users Registered for Services: 5,014
  • Total Number of HelpLine Counseling Interventions: 8,355 (89.2% of Counseling Interventions were part of the Multiple-Intervention Program)
  • 5,198 Nicotine Replacement Therapy Vouchers Authorized

Quit Rates (based on Maine Tobacco HelpLine Outcome Survey):

  • Unassisted Quit Rate: 3%
  • Overall Maine Tobacco HelpLine Quit Rate: 26%
  • Quit Rate When Completing 4 or More HelpLine Calls and Using Medications: 40%

The Maine Tobacco HelpLine offers free, confidential support to all people, and does not discriminate on the basis of race, color, national origin, age, disability, gender identity or sexual orientation. This support includes qualified interpreters for people whose primary language is not English, and services to assist individuals who are deaf or hard of hearing.