Maine QuitLink

Research also shows that counseling tobacco users improves quit rates, and that tobacco counseling provided over the phone is as effective as counseling provided in person. The Maine QuitLink provides tobacco users counseling by phone, digital support and when appropriate, provides medication support. Evaluation of the Phone Coaching Program has demonstrated that these services are effective. Tobacco users who receive support from the Maine QuitLink are two to three times more likely to successfully quit tobacco long-term than those who try quitting on their own.

Quit Your Way – Quit Service Options:

The Maine QuitLink offers a variety of programs to meet the needs of your patients of clients. Maine residents can choose from a variety of digital and phone based programs to meet them where they are in their quitting process. Mainers can choose from the robust integrated phone counseling program or from one of our new standalone digital services.  Individuals can access services by calling 1-800-QUIT-NOW, visiting or through provider referral.

Phone Coaching
Free one-on-one coaching with a Quit Coach who will assist in creating a customized Quit Plan. People who call are twice as likely to quit and using free nicotine replacement therapy (NRT) triples your chances.

  • 8 weeks of FREE gum, patches or lozenges for eligible residents
  • Talk to a certified Quit Coach for support
  • Unlimited calls for support
  • Free access to text, email and web services
Web Coaching
Website support with digital tools to help an individual with their quit journey. Get quitting information, create a customized quit plan, join an online community, and track progress.

  • FREE 2-week starter kit of gum or patches
  • Chat with an Online Quit Coach
  • Free access to text, email and web services
  • Participate in an online community of tobacco users also quitting
  • Available 24/7
Individual Services
Individual services are designed to give someone the flexibility to pick and choose the tools you want to use at any time through an online dashboard. Build a plan by adding or removing the tools that work best for the individual.

  • FREE 2-week starter kit of gum or patches
  • Educational materials
  • Text messaging
  • Email
  • Dashboard Accessible 24/7
Intensive Behavioral Health Coaching Program
Tailored to meet the needs of tobacco users with a behavioral health condition. The program includes:
  • 7 proactive calls from a Quit Coach, unlimited inbound call support.
  • Quit Coaches trained in the specific challenges faced by tobacco users with a behavioral health condition.
  • 12 weeks of combination nicotine replacement therapy (patch + gum or patch + lozenge) sent directly to the person’s home in three, four week shipments.
  • Letter sent to the participant’s provider outlining the importance of supporting the patient in quitting tobacco.
  • Ability to opt into standard text, email and web portal services.

Quit Coaches provide evidence-based services using the Treating Tobacco Use and Dependence Clinical Practice Guideline (U.S. Public Health Service, 2008).


  • Tobacco Users Registered for Services: 5,164
  • Incoming Calls: 8,865
  • Web Enrollments: 1,393
  • Provider Referrals: 7,606
  • Nicotine Replacement Therapy Vouchers Authorized: 5,966

Quit Rates and Outcomes:

  • Unassisted Quit Rate: 3%
  • Maine QuitLink Phone Coaching Quit Rate: 32.2%
  • 75% of Maine QuitLink participants reported quitting or cutting down their use

The Maine QuitLink offers free, confidential support to all people, and does not discriminate on the basis of race, color, national origin, age, disability, gender identity or sexual orientation. This support includes qualified interpreters for people whose primary language is not English, and services to assist individuals who are deaf or hard of hearing.  The MaineHealth Center for Tobacco Independence administers the Maine QuitLink on behalf of the Maine Center for Disease Control and Prevention (Maine CDC), Maine Department of Health and Human Services.